Blueblood Thoroughbreds is a premium racehorse syndication and sales platform that connects enthusiasts with high-quality thoroughbred ownership opportunities. My role involved designing and developing a sleek, accessible, and engaging website to highlight available horses, trainers, success stories, and behind-the-scenes updates.
My Role
- Design
- Art Direction
- Development
Credits
- Agency — Rokonline Inc
- SEO — Everest Digital
Developed a modern, intuitive interface that organizes complex content—such as trainer profiles, FAQs, syndication share tiers, and horse listings—into an attractive and easy-to-browse structure
- Responsive & Retina-Ready Design
- Ensured optimal display across devices, with high-quality imagery (e.g., horse galleries and trainer lists) and fast load times for enhanced user experience bluebloodthoroughbreds.com.au.
- Dynamic Syndication Table
Displayed available racehorse shares with real-time availability, pricing tiers (2.5%, 5%, 10%), and trainer associations—built using a custom CMS-driven data layer bluebloodthoroughbreds.com.au+1thoroughbredaftercare.org+1bluebloodthoroughbreds.com.au. - Trainer Profiles & Testimonials
Integrated detailed trainer sections featuring major names (Gai Waterhouse, Ciaron Maher, etc.) alongside genuine client testimonials to build credibility and trust bluebloods.com.au+12bluebloodthoroughbreds.com.au+12bluebloodthoroughbreds.com.au+12. - FAQ & Support
Created an interactive FAQ section addressing common questions—e.g., share purchase process, costs, benefits, insurance—empowering users with clear, self-service information bluebloodthoroughbreds.com.au. - News & Updates Blog
Implemented a dynamic news feed showcasing race results and press releases, keeping syndicate members and fans informed en.wikipedia.org+12bluebloodthoroughbreds.com.au+12bluebloodthoroughbreds.com.au+12. - Enhanced Communication Tools
Added owner engagement features including downloadable forms, enquiry calls to action, and embedded social links (Facebook, Instagram, Twitter) for seamless connectivity bluebloodthoroughbreds.com.au+3
